Material innovation is a foundation of all activewear, and it will be a key means of bringing comfort and performance. Consumers will increasingly look for nature conscious innovations that promote a shift away from virgin synthetics and harmful chemicals to actively improve nature’s ecosystems and can biodegrade safely.
Targeted compression, enhanced support and zonal ventilation come to the fore through hybrid material solutions that combine multiple fibers and structures in one fabric length, creating effortless comfort and support. This eliminates the need for seams and improves wearer comfort and performance.
As evolving lifestyles lead to short bursts of activities even at unexpected times, exercise snackers require versatile products that transition customers through daily life, from work to working out. These need to be trend-driven and easily blend into their existing wardrobe with comfort-first performance technologies. Technical solutions such as Wicking, Anti Stink, breathability, and four-way stretch should be non-negotiable.
Reflecting the booming consumer appetite to effortless transition from exercise to everyday tasks and the rise of working from the home culture in the post-pandemic era, consumers will look for bras that offer all-day support with minimal distractions. Thoughtfully created pieces with seamlessly integrated support structures will promote long-lasting comfort and hassle-free support during in and out of high-impact activities.
Strengthen social equity and healing by creating accessible products while fostering inclusive communities to enjoy the “sweat” life. Also, extended size ranges with added support for larger sizes will encourage plus-size consumers towards a more active lifestyle and bring self-empowerment.
Performance leggings with adjustability and innovative construction techniques help drive Hyper-personalization and versatility to drive renewed interest in these wardrobe staples. Usage of Ultrasonic seams to offer anti-chaffing solutions while adding ergonomic breathability and targeted support for specific muscle groups both in and out of the gym.
Z&Z Intimates Ltd is located in Chittagong EPZ in a modern facility comprising of 360,000 square feet of floor space. It has some of the most advanced equipment for the production of activewear and athleisure products including laser and ultrasonic cutting systems, bonding and seam sealing machines, and a wide range of printing capabilities. The factory is specialized in handling functional and high stretch fabrics in various technical applications such as sports bras, leggings, athletic tops and shorts.
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