Intimates take a refreshed approach to the practicalities of lifestyle, wellbeing and health. Echoing the growing cultural love for diversity; inspired by this philosophy, material application embraces the idea of “clash” marrying polar hybrid technologies as in hydrophobic and hydrophilic qualities. Blends of bamboo, eco microfibers complimented with super absorbent technologies combine in garments such as period pants.
Basics are far from basics, table packs comprising of eco cottons, vegetable dyed bases and trims. Sustainability is embedded firmly within the consumer psyche. Crop to consumer transparency goes way beyond industry rhetoric, end users demand to be ever more empowered in their choices and in earnest they choose a clean future.
Body confidence: For those less familiar with it, ‘Hot Girl Summer’ is a term coined by global music sensation, hip hop sweetheart and chief Hot Girl, rapper Megan Thee Stallion. The term really has set the internet ablaze, and has become part of the day-to-day vocabulary for millennial and Gen-Z women across the globe. With good reason too. That thing is catchy! Trends are getting ‘flirty’ post pandemic hopes bring confidence in colour, silhouette and style.
Work from home culture, building on continued blended home to office habits, comfort is the new normal. Expectations of intimates has shifted with heightened emphasis being placed on comfort. The new WFH goes beyond just ‘comfies’ or strong aesthetics. Look and feel need to be harmoniously combined through the use of sensitively applied technologies including: Contoured light weight pad moulding, Ultra fine laminations, Deconstruction, Seamless construction, Light weight componentry, Laser cut finishes.
Hightend sensitivity to the human condition, re-newed appetites for Craft feel finishes, hand feel construction and brand collaborations. Reuse, regenerate and reform. Embroideries and surface detail that feel hand embellished using reconstituted filament threads. Re-claimed plastics based synthetics. Compostable polyesters and circular celluloses. Planet saving philosophies alongside aesthetics that pay homage to the artistry of the artisan and craftsperson.
Z&Z Intimates Ltd is located in Chittagong EPZ in a modern facility comprising 360,000 square feet of floor space. It has a wide range of advanced equipment for the production of bras, briefs and boxers including automated cutting systems, fabric molding section, automated waistband and strap attaching machines, and advanced bonding and pressing machines. The factory is specialized in assembling together a wide assortment of materials to produce various intimates, lingerie, swimwear and shapewear items requiring a high level of technical and fit specifications.
We’re always up to date on the latest fashion with our innovative designs and extensive global trends research.